Final Digipak
This is our final digipak. All of the photos were taken by us and are independent to our music video.
This is the front cover of our digipak. It shows all four of the girls who appeared in the video, allowing us to promote the band through the image of the girls as well as the music. We dressed in plain black for two reasons: to stand out against the red chairs; and because it isn't sexualising the members in any way. We followed how Little Mix do their album covers by using the same font for the 'Little Mix' logo as they use. However, we chose to use a bold army font for the album title 'Salute' to make it stand out and follow the theme of the army and strength which we promoted through the dance in our video. The colour scheme is black and red as we wanted to avoid using any 'feminine colours' as seen in a lot of CD cases for female artists. Red was chosen because it is associated with lipstick. We wanted to write the logo in lipstick and put it into the digipak but we found that the actual font looked far better. Red also stands out well against our black background and with our black costumes.
This is the back cover of our digipak. The photo is the freeze frame from the ending of our video, showing the four main girls again, this time jumping off of the red chairs which are seen on the front cover.
We wanted the front of the digipak to show how people think girls are/should look like, prim and proper and being stereotypically girly in our poses; and the back cover to show how girls actually are and want to be seen - having fun and not always being 'perfect'. The same colour scheme is used as the front cover and the songs are in the font used for the 'Salute' title on the front cover. Most of the songs are genuine Little Mix songs, although we chose the ones that sound most likely to be about feminism, female power and strength, as well as making up our own song titles, such as 'Lands Army', 'Sisterhood', and 'We Are Who We Are'.
This is the picture which would be seen behind the CD. We decided to use a freeze-frame from our music video where Maddie smudges the make up down my face in slow motion. This is to represent how girls don't need makeup to be beautiful and it was also to demonstrate the power and strength women have inside them to stand up against oppression and stereotypes. The simplicity of this photo also reflects how simple it is for women to fight conventions and stand up for themselves. There is no colour scheme to this picture as no writing is involved. It was also decided that Maddie would have bare shoulders for the picture to demonstrate how women are always expected to be.
This is the inside left picture in our Digipak. We chose a really sparkly shoe and a very muddy patch of grass to show the contrast between how girls are constantly expected to be (a perfect, flawless specimen represented by the shoe) and how girls might actually be (not perfect and actually sometimes flawed as represented by the mud). We thought that this would be quite a powerful image, as it could also suggest that the woman has left the perfection behind (left her shoe) to oppose the stereotypes. We thought this gave a really visual juxtaposition between the two, Similarly, the fact that the heel is stuck in the ground becomes a visual metaphor for girls and women leaving behind the stereotypes and expectations. It could also suggest that these stereotypes are well embedded into society, and with the shoe being stuck in the ground could suggest that it may be difficult to escape these stereotypes and expectations.
This picture would be the inside right. We chose this one as we believed it shows raw beauty and also natural beauty which is how women should be presented and seen. The sun setting also illustrates how it's time for the sun to set on how media presents women and for a new day to begin where women are not presented as sexual objects. Also, the slightly hazy effect on the image suggests that stereotypes and expectations can be changed as they are not set in stone or crystal clear all the time. Similarly, the colours created by the sun setting corresponds to our colour scheme of reds and blacks slightly.
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This is the back right picture of our Digipak which will be seen when opening the first section. We wanted to have a picture of someone saluting seeing as that was our whole theme during our video. We chose this picture as the long prom dress really contrasts to the setting, and with the wind blowing both my hair and dress, it displays how women are often presented in music videos. The use of false wind and revealing clothing as well as lots of makeup and editing done to make them look perfect defeats the point of even having women in the video as they could just be made. Therefore, we have real wind again accentuating natural beauty, a long and elegant dress and minimal makeup to go against this convention.
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