Little Mix performed their debut single "
Wings" for the first time at the
T4 on the Beach concert on 1 July.
[29] The single debuted at number one on the UK Singles Chart.[30] On
31 August 2012, the group's autobiography, titled Ready to Fly, was released by Harper Collins.
[31][32][33][34] In October 2012, the group went on a promotional visit to Australia due to their expanding fan base there, destinations included Melbourne and Sydney. The trip lasted a week and the group visited radio stations to promote the single and debut album. They performed their single “Wings” on
The X Factor (Australia) and on Australian breakfast-television show
Sunrise.
Subsequently their single “Wings” reached number 2 on the Australian iTunes chart and number 3 on the ARIA charts.[35]
Their debut album, DNA, was released in November 2012. Nicola Roberts co-penned a track called "Going Nowhere." on the DNA album
[36] The album reached #3 in both Ireland and the UK. A second single, "
DNA", was released in October,
[37]and in January 2013 they signed a record deal with
Columbia Records in North America.
[38] "Wings" was released as their debut single in America on 5 February 2013.
[39] On 3 February 2013, they released "
Change Your Life" as the album's third single, which charted at number 12 on the
UK Singles Chart.
[40] On 4 March 2013, it was announced that "
How Ya Doin'?" would be released as the fourth and final single from their debut album.
[41]
On 21 March, they announced that their next single, "How Ya Doin'?", would feature
Grammy Award-winning musician,
Missy Elliott.
[42] On 4 April 2013, the group revealed that
Schwarzkopf hair dye Live Colour XXL would be promoted through their music video for "How Ya Doin'?" in a new sponsorship deal.
[43] "How Ya Doin'?" debuted at number 57 on the UK Singles Chart on 20 April 2013, before ascending to number 23 the week after.
[44] In its third week, the song peaked at number 16,
[45] marking
Little Mix's fifth consecutive UK top 20 hit.
[46] It charted for a total of seven weeks.
[46] "How Ya Doin'?" sold 120,000 copies in the UK. The single debuted at number 55 on the
Irish Singles Chart on 11 April 2013.
[47] It then climbed the chart to peak at number 26. Consequently, "How Ya Doin'?" became Little Mix's first single to miss the top 20 in Ireland, but spent a total of seven weeks on the chart.
[48] The single peaked at number 16 on the
Scottish Singles Chart on 11 May 2013,
[49] marking the group's fifth consecutive top 20 hit in Scotland.
[50]
2013–present: Salute
In March 2013, Little Mix began their first promotional campaign in the US. In multiple interviews with various websites and radio interviewers, the girls said that they would begin working on their second album in April. The group began work writing and recording the album in April and concluded in September. In an interview with
Digital Spy in March 2013, they stated that
they wanted their second album to have a more R&B sound.
[51] Nelson added: "I
personally want to put a lot more dancey stuff in there. As in, one of the songs that comes on in a club that makes you want to dance. Not that
David Guettasound, but more R&B – a bit like
Eve and
Gwen Stefani's "
Let Me Blow Ya Mind". They also revealed that they would be starting to write material for the new album in the coming months.
[51] On 4 October, Little Mix uploaded a video to their official
YouTube page, announcing that their second album would be called
Salute and would be available for pre-order on 7 October.
[52] The album was released on
11 November 2013 in the United Kingdom and was released in the United States on 4 February 2014.
[53] Throughout the recording process, Little Mix worked with several producers, including TMS, Future Cut, Fred Ball, Duvall and
Jimmy Jam and Terry Lewis. The album was largely co-written by Little Mix, who stated that they were more involved in the development of this album than with their debut.
On 23 September 2013, "
Move" was premiered on
BBC Radio 1. For the single, Little Mix worked with Nathan Duvall, an up and coming R&B producer and Maegan Cottone the girl's vocal coach. "Move" was released on
7 October in Australia and New Zealand. It was later released in the
UK and Ireland on 3 November.
[54] It was sent to
Mainstream Radio in the US on 18 February 2014 and reached number 38 on that chart. The song peaked at
number three in the UK,
number 5 in Ireland, number 19 in Japan and number 12 in New Zealand. The single also charted in
Australia, Belgium, the Netherlands and Slovak. Since then, "Move" has been certified gold in Australia for sales of 35,000
[55] and silver in the UK for sales of 200,000.
[56] "
Little Me" was selected as the second single from the album. The song was co-written by TMS and Iain James, and produced by TMS. On 21 November 2013, Little Mix revealed via a YouTube video message that they decided to release it as the second single because it held a lot meaning to them and was written with their fans in mind.
[57] The song reached number fourteen in the UK, number three in Armenia, number fifteen in Iceland and number 16 in the Netherlands. It also charted in Australia, Ireland and Lebanon. The band released a cover version of the
Cameo's song "
Word Up!" as the official single for
Sport Relief 2014.
[58][59] The song reached
number six in the UK and number thirteen in Ireland while also charting in Australia, Austria, Denmark and France.
Little Mix announced on 5 April 2014 that the title track "
Salute" will be released as the album's third single. It impacted
UK radio on 28 April 2014.[60] The official music video premiered on 2 May and received over one million views within 24 hours.
[61] It was released on 1 June. In December 2013, the group announced the UK and Ireland dates for their second headlining concert tour,
The Salute Tour, North American dates were added in April 2014. The tour began on 16 May 2014 in
Birmingham,
England at the
LG Arena and ended on 27 July 2014 in
Scarborough, North Yorkshire at the
Scarborough Open Air Theatre. The group were expected to begin the North American leg of the tour in September 2014, but was cancelled, due to the group wanting to work on their third studio album.
[62]
Products and endorsements
In May 2012, Little Mix launched the
Union Jack pack of M&M’s.
[65] The group also treated fans to an exclusive performance at the M&M’s World store. Also in 2012, Little Mix released their first book entitled
‘Ready to Fly’. The title of the book is a reference to their debut single "
Wings". The book was published through
HarperCollins and documents the group’s journey since auditioning for
The X Factor.
[66] The girl group signed a joint deal with toymaker
Vivid and music merchandiser Bravado to release a range of products including dolls, puzzles, accessories and games in November.
[67]
During 2012, Little Mix also
unveiled a kid’s clothing range with clothing retailer Primark. The line is aimed to
7-13 year olds and comprises accessories, t-shirts, leggings and nightwear. The products include the group’s individual trademark icons, Edwards has a flower, Pinnock has a baseball cap, Thirlwall a bow and Nelson’s icon is a boom box.
[68]
On 4 April 2013, the group revealed that
Schwarzkopf hair dye Live Colour XXL would be promoted through their music video for "How Ya Doin'?".
[43]
The group teamed up with
nail brand Elegant Touch to design their own individual nails, each girl designed their own nails and nail wraps to represent their personality for fashion. Elegant Touch and Little Mix signed up with
New Look to officially launch the range. The nail line was released in April 2013.
[69] In early 2014, Little Mix launched their new range of nails with Elegant Touch as a result of the previous success.
[70]
In September, Little Mix announced that they were launching their
own makeup line with Collection. Perrie shared, "We are so so excited to unveil our new range to all you makeup lovers out there. As you know we all love dressing up and experimenting with different looks, so creating our own makeup was a dream come true. We designed the collection ourselves and we've all chosen products that reflect our personalities."
[71] Following the success of their previous makeup range with cosmetic brand Collection, Little Mix revealed plans to expand the line by bringing out a second range. During May, the group revealed a preview of the new make-up collection via Instagram. The
‘Little Mix by Collection’ line involves four individual ranges that aim to reflect each girl’s personal style. The group have extended the range to include moisturising lip balms available in each of the girls’ signature shade and favourite scent: Jesy decide on vanilla, Leigh-Anne opted for mint and Jade raspberry. As Perrie has no sense of smell, she' had chosen a shimmery unscented balm instead. The singers have also introduced a bumper eye shadow pallet ‘All about the Eyes Palette’ it includes six shimmery and smoky brown shades ; Feather, Sun kissed, Golden Sand, Dazzling Brown, Cocoa Dream and Blackbird. The new range had been reported to arrive in
Superdrug stores on 30 July 2014.
[72][73]
During May 2014 it was revealed that the group had teamed up with
Vibe Audio to bring out Little Mix zip cable headphones. The earphones would be available to buy direct from the VIBE store during 2 June coinciding with their ‘Salute’ UK tour. The Vibe-Audio listening devices have availability in two different twin shade combinations, pink and white and/or black and red.
[74]
Philanthropy
Little Mix took part in the recording of the
2011 X Factor charity single along with the finalists of the X Factor 2011 and previous X Factor contestants’
JLS and One Direction.
[75] They covered the 1978 hit single "Wishing on a Star" by
Rose Royce. All proceeds from the single went to the children's charity organization,
Together for Short Lives. The charity ensures that every life-threatened child, young person and their family gets the best possible care and support from the moment of diagnosis, wherever they live and for as long as they need it. The song debuted at number one on the UK Singles Chart with first-week sales of 98,932 copies. In 2012, the band performed their single
"Change Your Life" on theChildren In Need 2012 broadcast appeal show, helping raise over £26,757,446 for the cause which helps disadvantaged kids in the UK.
[76]
Little Mix also performed at the two-part charity music concert
Children in Need Rocks 2013 to raise money for Children In Need. Little Mix performed a medley consisting of their hit singles Change Your Life, DNA and Wings. The group
performed alongside Kings of Leon, Ellie Goulding among other artists. The concert was broadcast on BBC One during the Children In Need week.
[77]
In March 2014, Little Mix teamed up
with BeatBullying, the largest anti-bullying organization in Europe. The quartet is backing the anti-bullying media campaign “The Big March” and the #DeleteCyberbullying project. The aim is to stop bullying and cyberbullying across Europe. Member Leigh-Anne Pinnock said "Myself and the girls have all experienced being bullied at some point in our life. “When we see on Twitter that some of our fans are going through it now we find it so upsetting and that's the reason we feel so passionate about this campaign and the work that BeatBullying does." A key aim of the Big March calls on the European Commission to introduce new laws to protect the right of European children to live without fear of bullying and cyberbullying. The campaign is also calling for 77 million euros (£57m) to be set aside for services that prevent and protect European children from bullying and cyberbullying. It is also proposing an annual awareness day to promote the anti-bullying movement across Europe. Brands including Disney, Moshi Monsters and Storm Models are also backing the Big March.
[78] In March 2014,
Little Mix released a cover of Cameo’s single “Word Up!” as the official single for Sport Relief 2014. They performed it live during the
Sport Relief telethon. The total amount raised on the night of broadcast was a record breaking £51,242,186. The girl group also
visited Liberia to witness the good work done with the Sport Relief donations, a video diary was recorded by each member showing them visit local hospitals and describing their experiences.
[79]
Members
Perrie Edwards
Jesy Nelson
Nelson was born on
14 June 1991 (age 23),
[83] and raised in
Romford, London to parents John Nelson and Janice White. She has an older sister Jade and two brothers, Joseph and Jonathan.
[84][85] Her first audition was "
Bust Your Windows" by
Jazmine Sullivan.
[86] Since joining Little Mix, she has faced
cyber-bullying and struggled to cope during her time on The X Factor.
[85][87] Prior to the show, Nelson worked as a barmaid.
[88]
Leigh-Anne Pinnock
Jade Thirlwall
