Textual Analysis of Music TV Channel Logos

Textual Analysis of Music TV Channel Logos

4 Music

The 4 Music logo is very bold simple and clear, suggesting that the music on the channel is very straightforward mainstream. The colour of the logo is pink which connotes that this channel would target female viewers and include many mainstream pop videos, perhaps mainly by popular female artists. The subtle creation of the number 4 in the shape of the logo would easily help to create brand recognition amongst viewers, and also suggests that the channel is very bold and simplistic in their music choices. Although the colour suggests that viewers may be female, the whole logo is made up of only straight lines, a subtle way of attracting male viewers too, as females are stereotypically associated with more round, curvy fonts than straight lines. The straight lines in the font and logo are also quite masculine in the sense that they are bold and edgy.

4 music is the only Channel 4 branded channel within the Box Television Network - owned by Bauer Media Group and Channel 4 Television Corporation. Channel 4 is known for its controversies in media, surrounding politics and society, in their 'risky' after-the-water-shed documentaries. The fact that 4 music is associated with the Channel 4 brand further implies that they target young people (15-24), and perhaps may not hold back with the videos that they show on their channel (for example, Miley Cyrus' Wrecking Ball was broadcast on 4Music in 2013). 

MTV

MTV is a music channel owned by Viacom Media Networks, and originated in the US. The MTV logo is very bold and simple, which would assist the company in creating brand recognition amongst their viewers. The black colour of the logo suggests that they are targeting males. Additionally, the 'M' of the logo looks bold and 'strong', connoting ideas of masculinity and male strength. The 'V' of the logo looks like a tick, which connotes positivity, as it is associated with things being correct and good, perhaps subtly encouraging viewers to watch the channel over their competitors. This channel clearly targets teens, mainly males. 

Tiny Pop

Tiny Pop is a music TV channel owned by Sony. The logo of Tiny Pop is very colourful and attracts children to view it due to the bright, fun colours. The name also tells us that they play videos to pop artists that are popular with young teacher, for example Little Mix or Steps. The shapes in the logo are circular, connoting images of Smarties or balloons which again attract a young audience. The logo is easy to read, and the font is fairly feminine in the fact that it consists of no straight lines. This channel appears to target mainly female children aged 5-12.

Scuzz

Scuzz is another music TV channel owned by Sony. The logo appears to be quite street/graffiti-like, suggesting that they show quite emo/rock music. It has a paint splatter in the corner which implies that it is unfinished - quite a 'grungy' street look. Additionally, the logo is black, appearing to target teenage boys aged 13-18. However, the font has curves and not many straight lines, which could be a subtle attraction to females. Upon further research I discovered that Scuzz is a channel showing mainstream rock, pop-punk, metal and hardcore music.